Know your goals!
Many clients come to Eboxlab with a pre-existing website design, wondering why they can’t be found on search engines. If you are low ranked, or on the second result page, you are not likely to get any website traffic from the search engines. There is no magic to the search engine rankings when it comes to website development, just a solid understanding of what your customers and the search engine spiders expect. Remember all the website traffic in the world won’t do you any good, if you cannot convert website traffic into a “paying customer.” Conversion is key, but getting the traffic to your website is where you must start.
At Eboxlab, we understand the impact that Search Engine Optimization (SEO) has on the overall success of your website. SEO is the key to boosting your online exposure, accessibility and online traffic. Taking time for this critical step will help you realize your return on investment (ROI) as we improve your search engine ranking on the most popular search engines—including Google, Yahoo and Bing.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet. If your Facebook, LinkedIn or Twitter posts are not causing the engagement you bargained for, have our specialists create a measurable campaign and then compare.